An event taxonomy that survives product change

Tracking plans often begin neatly and decay as releases accumulate. The answer is not a larger spreadsheet. It is a small set of conventions that make new decisions predictable.

Name events around completed actions rather than interface elements. A button can move or change label while the meaningful action remains the same. Use properties for useful context instead of creating a separate event for every variation.

Assign an owner and a review point in the delivery process. Analytics should be considered when the feature behavior is defined, not after engineering is complete. A short pre-release check catches missing properties, duplicate events, and identity issues.

Keep a living reference that includes definitions, expected properties, examples, and status. Deprecate old events explicitly. With clear ownership and routine quality checks, the taxonomy becomes shared product infrastructure rather than historical debris.